Salesmix: Website revamp
Salesmix: Website revamp
Salesmix: Website revamp
Role
Lead Designer
Tags
Understand , Design
The revamped SalesMix website delivers a user-centric experience, effectively showcasing its comprehensive sales solutions. The new design emphasizes key features such as the unified Sales Inbox, automated Sales Hub, and AI-driven Sales CRM, enabling visitors to quickly understand how the platform streamlines sales processes and enhances efficiency. The new website clearly communicates the shift from a service-based model to a SaaS product, making it easy for potential customers to understand its value.
The revamped SalesMix website delivers a user-centric experience, effectively showcasing its comprehensive sales solutions. The new design emphasizes key features such as the unified Sales Inbox, automated Sales Hub, and AI-driven Sales CRM, enabling visitors to quickly understand how the platform streamlines sales processes and enhances efficiency. The new website clearly communicates the shift from a service-based model to a SaaS product, making it easy for potential customers to understand its value.
Overview
Overview
What is Salesmix?
What is Salesmix?
SalesMix is a Go-To-Market intelligence platform that helps B2B founders drive revenue growth. It unifies LinkedIn, email, and call communications with a sales CRM and AI-driven insights to turn signals into revenue. With automation tools for outreach and engagement, SalesMix streamlines sales processes and improves performance.
SalesMix is a Go-To-Market intelligence platform that helps B2B founders drive revenue growth. It unifies LinkedIn, email, and call communications with a sales CRM and AI-driven insights to turn signals into revenue. With automation tools for outreach and engagement, SalesMix streamlines sales processes and improves performance.
Purpose
Purpose
The challenge that we faced
The challenge that we faced
The SalesMix redesign was more than just a visual upgrade—it was a complete repositioning of the brand. Previously, SalesMix operated as a “done-for-you” service model, catering to businesses that wanted hands-off sales support.
The challenge was to redesign the platform’s digital presence to effectively communicate this transition—moving from a service-based solution to a self-serve, AI-powered sales tool. This meant rethinking the UX, messaging, and information hierarchy to resonate with SaaS buyers rather than service-seeking businesses.
The SalesMix redesign was more than just a visual upgrade—it was a complete repositioning of the brand. Previously, SalesMix operated as a “done-for-you” service model, catering to businesses that wanted hands-off sales support.
The challenge was to redesign the platform’s digital presence to effectively communicate this transition—moving from a service-based solution to a self-serve, AI-powered sales tool. This meant rethinking the UX, messaging, and information hierarchy to resonate with SaaS buyers rather than service-seeking businesses.
UI elements
UI
elements
UI elements
Mailchimp
Communication
Hubspot
CRM platform
Mailchimp
Communication
Hubspot
CRM platform
Outcome
Outcome
Factors that have influenced user behavior
Factors that have influenced user behavior
The revamped SalesMix website significantly influenced user engagement by clearly communicating its shift from a service model to an AI-driven B2B SaaS product, making it easier for potential customers to understand its value. A simplified user journey with improved navigation and intuitive UI reduced friction, while stronger branding and testimonials, built trust and credibility. An optimized conversion path, featuring clear CTAs and interactive demos, encouraged quicker sign-ups, while enhanced performance and mobile responsiveness ensured seamless access across devices. These improvements helped SalesMix connect with its new audience, boost engagement, and drive more conversions.
The revamped SalesMix website significantly influenced user engagement by clearly communicating its shift from a service model to an AI-driven B2B SaaS product, making it easier for potential customers to understand its value. A simplified user journey with improved navigation and intuitive UI reduced friction, while stronger branding and testimonials, built trust and credibility. An optimized conversion path, featuring clear CTAs and interactive demos, encouraged quicker sign-ups, while enhanced performance and mobile responsiveness ensured seamless access across devices. These improvements helped SalesMix connect with its new audience, boost engagement, and drive more conversions.
Ready to Start Your Project?
How can I help you?
Let's Talk
B2B Product Designer | Mahnoor Jawed
Ready to Start Your Project?
How can I help you?
Let's Talk
B2B Product Designer | Mahnoor Jawed
Ready to Start Your Project?
How can I help you?
Let's Talk
B2B Product Designer | Mahnoor Jawed